Knowledge

Amazon Update: Launching Prime in India & Changing the India Shipping Trend

Bengaluru: July 26, 2016

Amazon.in announced the launch of its globally popular Amazon Prime membership program in India. With Prime, Indian customers in over 100 cities can enjoy unlimited free one-day and two-day delivery on hundreds of thousands of eligible products from India’s largest online shopping selection. Amazon.in is offering a free trial period of 60 days to allow Indian shoppers to experience the benefits of Prime.

Amit Agarwal, VP & Country Head Says:

We are very excited to bring Prime to our customers in India. With Prime, guaranteed one-day delivery becomes an everyday experience instead of an occasional indulgence, and with no minimum purchases, it provides unlimited convenience all year long” says Amit Agarwal, Vice-President & Country Head, Amazon India.

Changing the India Shipping Trend

India is not used to promises. Traditionally, vendors promise shipping within a week in India. However these promises are never kept and recipients receive their package very late. Amazon Prime looks to change that trend and keep promise. “For sellers, Fulfillment by Amazon is now an even more powerful opportunity to rapidly grow their business and at the same time, provide customers across India with vast selection and unlimited fast free Prime delivery.