“All the news you want. Right where you want it,” said Apple at their September 9 Special Event, as they released their News app.
“News” gathers stories from its vast data pool of RSS feeds and published content, collating them according to your preferences. We have entered the advanced age of personalized news.
“News” kills its competitors by combining your sources in a logical manner. For example, there were apps like Pulse-Linkedin, and the individualized ones provided from the big or small names in news. Apple took that combination personalization approach and greatly improved it. By combining layout, typography, photos, videos, and animation of each provider ensures the consumer has the same news flow previously with a dedicated news source app but all in one location. In a word: efficiency. This app will save you time tapping out of one app into another.
Features like Explore, Search, For You, Favorites, and Saved, all ensure the experience is collated, uncluttered and categorized. Publishers can translate their content from their standalone app, such as DW and FT have done, which ensures its news categories are the same as you experience in their dedicated app, which is now rendered obsolete.
It will be interesting to see if Apple will include the News app on their updated AppleTV, ensuring its loyal followers have integrated content in their smartphone, tablet, and living room.
Recently, we reminded you that there were 1,500,000 apps in the Apple App Store in June of this year. Five years ago there were 225,000. That growth of 255,000 new apps per year is propelling such products as the Apple News App into the lives of its mobile consumers.
“The apps you love now on your TV,” says Android. Like their competitor they offer “personalized recommendations for videos, shows, and sports in your home screen.” Additionally, Android offers its counterpart Cortana, to Apple’s Siri voice activation technology. As of September 2015, there are 1,702,075 apps available for Android devices via the Google Play Store.
In 2010, there were 62.6 million smart devices in the USA. That’s around a device for every 4.9 people, from a population of 309 million. In 2015 that number has risen to 182.6 million, with 1.7 users per device, from a population of 325 million. By 2018 it is projected to jump to 220 million, with a device for 1.7 people, from a population that has risen to 339 million.
“In the three months of Q2 2015, Apple sold an incredible 61 million iPhones. That’s up from 43 million iPhones during the same quarter in 2014 and is the second-biggest quarter for iPhone ever” (thenextweb.com). Think about that. Leading into the release of the News app Apple added 61 million people primed and ready for the pending automatic download of “News”.
On the day Hawp Media and its associates updated their iPhone and iPad software, the News app downloaded automatically, and things forever changed. The other news apps we used were quickly deleted such as AP, DW, Google News, Reuters, CNN, FT and more. There was simply no need for them now that “News” had arrived. True, we want their content, but we want to consume it within the “News” app. This digital news advancement is a direct challenge to Google News and Facebook for the eyes and ears of online consumers.
At Hawp Media, we ensured RSS blog content from our website was registered with “News” via our developer account. To our surprise, many small and large names in news have failed to imprint themselves into the Apple “News” data pool and are therefore MIA to this mega audience. Be sure to search Hawp Media on your Apple “News” app and include the blue kangaroo in your favorites for online industry news analysis.