Who are the per capita global e-commerce leaders, and how will German refugees boost the internet economy?
- South Korea = $2,384 (€2,221)
- United Kingdom = $2,354 (€2,194)
- United States = $2,175 (€2,027)
- Finland = $1,740 (€1,622)
- Germany = $1,358 (€1,266)
That’s according to Monitoring Report DIGITAL Economy 2015. The report was initiated by the German Federal Ministry for Economic Affairs and Energy, and assembled by the Mannheim Centre for European Economic Research and TNS Infratest.
The news comes at a time when the technologies of mobile commerce, electronic fund transfers, Internet marketing, supply chain management, and online transactions are gathering greater momentum in the marketplace.
Last year Hawp Media drew attention to the mobile payment war between Ebay’s PayPal and Apple. Then we covered the Cupertino company’s Special Event as they unveiled their new iPhone, Apple Watch, and Apple Pay products.
“A majority of U.S. consumers plan to go to Amazon.com for most of their online holiday shopping, according to a Reuters/Ipsos poll.” U.S. retailer Target saw a 20% quarterly hike in online purchases, Wal-Mart received a 10% increase, and Amazon a 28% rise. This data underscores the “when” not “if” a smartphone user is going to make an online purchase.
One country to watch rapidly grow is Germany. Last year they spent over €15 billion on digital innovation, increased investment by 13%, and started up 6,700 new online businesses. “Deutsche Telekom estimates that as many as 80 percent of all adult refugees arriving in Germany have a smartphone.” This in a country expecting anywhere from 1-3 million new residents over the next year.
Based in the German city of Walldorf, Europe’s largest software manufacturer SAP, is building a free App especially for refugees. Authorities predict that 2015 national GDP will rise 0.12% as a result of the influx. This increase in population, combined with the volume of smartphones, reveals the inevitable rise in e-commerce.
These events showcase the growing popularity and marketability of e-commerce, ushering in a new reality for products for the public and how they choose to pay for them. The sales of new gadgets and their versatility is revolutionizing an antiquated payment system.
Educating the public and ensuring secure online transactions will expand locally, domestically, and internationally, bringing more zeros and ones to our digital wallets.