How to Use SEO and Digital Marketing to Help Your Business During the COVID-19 Crisis
1. Create Content
Content is king and not just any content! Useful, engaging content that encourages users to convert. This type of content puts your business ahead of the competition in the SERPs (Search Engine Results Pages) and boosts your SEO efforts. Take this time and meet with your employees and customers about the challenges they face in your industry. You may see that it’s time to shift focus during this time, and if so, consider the following:
- If your product, service, or software is something consumers want right now, think about running a promotional campaign for it, sounds simple, but many companies aren’t doing this!
- If your sales cycle is longer, engaging users right now can help sustain that sales funnel. If you deviate away from your marketing now, you could see the bad effects in the next few months.
- If you provide a service that people plan ahead to purchase and often shop around for, consider running a promotion where clients can prepay for savings (in other words, promote good discounts). This can help keep you relevant to customers, and of course – keep cash flowing.
2. Keep Your Customers Informed
If you are changing procedures during the COVID-19 crisis, consider relaying that information to your customers. The primary communication medium, especially during this crisis, is the internet. Take advantage of it!
If you need help with this, contact us to place a COVID-19 banner on your website or publish a detailed description of your temporary procedures. Keeping your audience engaged and in tune with how you are providing services, helps you avoid customer frustration.
3. Focus on Local SEO
At this time more people are at home, as a result, they’re looking for local essential businesses that are close to home. That is a good opportunity to ramp up your local SEO efforts when many of your competitors are probably putting their local SEO budgets on hold. Get ahead of the game! It might not pay off in the short term but consider the big picture. Increasing your local SEO efforts now, will help build local SEO authority, and build a solid base that will pay off when the economy recovers.
How Can Hawp Media Help Your Small Business?
As experienced digital marketing professionals, we at Hawp Media can help you communicate with your existing customers while continuing to obtain new local leads during this tumultuous time. We pride ourselves on our ability to adapt to an ever-changing landscape on the internet.