About
Ole’s Pool & Spa has served the Pacific Northwest since 1983. They are the Premier retailer for Bullfrog Spas in the Pacific Northwest. Hawp Media introduced organic search optimization to OPS’s website resulting in a dramatic increase in online conversions.
Goals
Ole’s Pool & Spa’s goal was to develop a marketing strategy to maximize organic search efficiency, increase leads and ultimately their bottom line. Hawp Media re-designed their website and successfully implemented an aggressive SEO campaign, targeting new website visitors in Northern Washington and turning them into customers.
Results
The organic optimization brought in a massive amount of leads for Ole’s Pool & Spa, with an increase in organic calls and form submissions by 233.33% and 126.32% respectively. They also yielded a 23.46% increase in traffic. The implemented strategy established a foundation for sustainable, long-term growth, allowing them to build their customer base and expand their market share in the region.
+233.33%
Increase in organic phone calls
+126.32%
Increase in form submissions
+23.46%
Increase in new traffic
Data based on performance comparison of period (03/01/18-05/31/18) vs. (06/01/19-08/31/19)